Made in Japan to the highest quality. Invented over 25 years ago in Nara, the ancient capital of Japan. Distributed in other 25 countries, winning multiple toy awards in US, Europe and Asia.

The invention of LaQ was due to several Japanese inspirations. The Japanese culture of recycling, traditional Japanese wooden architecture that the founder, Hiroshi Kichijo, had been exposed to, a rolling pair of dice, and finally a bowl of Japanese Udon noodles.

LaQ engages children in sensory play using multiple senses. 

Sight - over 12 bright visually appealing colours.

Sound - LaQ parts make a fun "snap and click" sound when connecting, which encourages concentration and building.

Touch - which starts with the feel of the high Japanese quality, but also from the satisfying Snap connection. To some people, this is similar to popping bubble wrap!

By being engaged with all of their senses, children easily concentrate and learn simply through playing

LaQ encourages both left brain and right brain development. With just 7 types of block parts, and 12 different types of colours, LaQ encourages creativity and open ended imaginative play.

Children learn logical and problem solving skills while building LaQ models. Concentration, perseverance, and spatial ability is developed through building and following the instruction guides for 2D and 3D models.

With these educational benefits, LaQ is widely used in kindergartens, schools around the world