What is LaQ?

    What is LaQ?

    LaQ (pronounced as La Kyuu) is a very simple, yet highly creative and tactile construction toy.

    Its uniqueness comes from using just 7 types of block parts (2 base parts and 5 connector parts) to make an infinite possibility of creative 2D to 3D models. The sounds from connecting parts (Snap! And Click!) makes building a fun and satisfying experience.  LaQ allows kids to start with simple shapes, and then rapidly imagine and build their own creations. The largest sets have complex 3D models that challenge teenagers and adults alike.

    LaQ - 7 basic parts for building

    LaQ pieces make a fun snapping noise when putting the pieces together. A child will know that the pieces are firmly connected with this snapping noise, and this “SNAP!” will encourage the child to continue creating a personal toy. Piecing together these parts are not only great fun, but helps a child learn how to concentrate through creative play.

    How to Connect partsHow to disconnect parts

    Its simplicity, high quality, 12 vibrant colours, and the tactile "snap and click" experience when connecting parts, make it fun and addictive.

    12 vibrant colours of LaQ


    History of LaQ

    • LaQ is invented, design and made in Japan by Yoshiritsu. It is the 2nd biggest construction toy brand in Japan. It has been available in Japan for over 25 years, through >3500 retail outlets and bookstores
    • It is now distributed internationally to over 27 countries including Europe, USA and Asia
    • LaQ has been used in childcare centres and schools across many different countries for educational value and fun
    • LaQ was invented using the concepts of Japanese traditional wooden architecture and the Japanese cultural custom of recycling. Japanese traditional wooden architecture is based on connecting pillars and sliding doors at angles, using a common base of part types and building complexity from there. Western buildings were made by stacking in brick and mortar style.
    Japanese architecture Western architecture



    Creative Learning

    LaQ blocks are fun to build, fun to take apart, and rebuild again and again!

    The "Q" in LaQ is for the Japanese word "kyuu" which means sphere, and LaQ is completely unique in how the blocks can create spherical geometric shapes using a minimum number of parts. A sphere is the most infinite shape of all polyhedral objects, and LaQ is the ultimate block to explore the possibilities in creating from a child's imagination.

    LaQ small spheresLaQ GeoballsLaQ geosphere

    The picture below shows how a child can learn and have fun making simple 2D models through to more complicated and advanced models as they develop greater skills and familiarity.

    From starting with building 2D models using the flat parts, kids easily master building curved and 3D models with amazing sets  that showcase curved designs or movable parts such as the Dino Kingdom, Venom, Power Shovel.

    Parents love LaQ because the toy encourages concentration, spatial ability and engineering skills. A great hidden benefit due to the low number of part types is that parts can be easily replaced - 1 lost piece doesn't matter! Finally all of the sets come with instructions to build multiple models  - ensuring hours of fun from building and rebuilding. Find out more about learning with LaQ.


    LaQ has won many toy awards including the Dr. Toy awards for Top 10 Building, Top 10 Creative and 100 Best categories.

    LaQ Toy Awards

    Explore the possibilities

    • All products come with an Instruction Guide with multiple fantastic models to get started. We've also added a section of special instructions created by the master builders in Japan catering for simple 2D models through to more complex models - getting access is easy - just subscribe to our newsletter to receive regular updates of new instructions
    • Also follow us on Instagram and Facebook for latest news and pictures from around the world of amazing LaQ creations

    Quality and Testing

    • LaQ is a high quality brand, manufactured only in Japan
    • It has been certified against European toy safety standards and strict USA toy standards
    • It has been tested and passed against Australian toy standards
    • More information about quality and safety standards can be found here